From Draft NOtices, July-September 2013
— Oskar Castro
Once again it is summer blockbuster season. Along with incessant pleas for us to spend hard-earned dollars to see the flick claiming to have the biggest explosions and the most seamless CGI, we are also inundated with advertising tie-in campaigns on screens big and small. This, of course, is nothing new. But what many people are unaware of is that the military has been in on this game of working with Hollywood filmmakers for even longer than the retailers have been playing the game. And, like most things, with age comes experience.
Operating collaboratively since World War II, the military has deftly been working with Hollywood to mold a consciousness of patriotism by slipping propaganda messages into films. The Pentagon assists filmmakers by providing authentic military hardware or personnel to enliven scripts. Therefore, it really should come as no surprise that right-wing director Zack Snyder would embrace the partnership that the U.S. National Guard has forged with Warner Brothers to make the new Superman movie, Man of Steel. His newly produced National Guard recruitment video and all the patriotic hyperbole around it is worthy of closer examination.
While the iconic Superman has long been known as the Boy Scout on steroids — championing truth, justice and the so-called American way — we haven't seen him being used to sell war and recruit people into wars since WWII. Sure, we've seen him in comic books and in animated cartoons where he fills the power void and supports the military when it comes to battling super-powered villains or extra-terrestrials bent on global conquest. But it's been decades since we've seen him used to blatantly sell a pro-military message.






