- Arlene Inouye and Jorge Mariscal
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Hispanic Heritage Month Means Covert Recruiting
From Draft NOtices, November-December, 2005
— Arlene Inouye and Jorge Mariscal
On October 7, 2005, at the Anaheim, California, Convention Center not far from Disneyland, the Hispanic Engineer National Achievement Corporation hosted an awards luncheon for approximately 500 people including more than 300 middle school, high school and college students. The featured employer at the luncheon was the Department of Defense.
Part of the Pentagon’s ongoing efforts to attract more Latinos into its ranks, the luncheon included Latino ROTC and military service academy students and a display that forms part of the “Medal of Honor Tour,” a joint venture between the Army and the Hispanic public relations agency Cartel Impacto (a unit of The Cartel Group of San Antonio, Texas). According to the official press release, the tour is a “national program to highlight the selfless and courageous legacy of service Hispanic Americans have imprinted in our nation's armed services.”
One day earlier, the “Medal of Honor Tour” had descended upon Roosevelt High School in East Los Angeles. Accompanied by a JROTC color guard, the display was presented to students by Rick Leal, President of the Medal of Honor Society. Leal’s remarks were followed by presentations by City Councilman Tony Cardenas and Ramon Rodriguez, a local veteran who served three tours in Vietnam.
Rodriguez’s remarks were the stuff of a recruiter’s fantasy. He stated that although he had almost dropped out of high school, he ended up earning three advanced degrees “all because of the military.” He repeatedly stated that he owed a great deal to the military, highlighted career and education benefits, and urged students to join JROTC. He concluded by saying: "Freedom is not free, it has to be fought for.”






