From Draft NOtices, January-February 2005
— Amy Wagner
Many people, including school staff, students, parents and activists have expressed concern about the presence of military recruiters in our high schools and on our college campuses. When deciding how best to address these concerns, it helps to understand just what recruiters do and how they present themselves to teachers and administrators to gain what seems like unfettered admittance to many schools. It may be productive to share this information with school staff. They may want to reassess their policy on recruiter access or incorporate a counter recruitment component.
The Army provides its recruiters with efficient and thorough training manuals on all aspects of their job, including one titled, "The School Recruiting Program Handbook" (USAREC Pamphlet 350-13).
This handbook contains many practical suggestions, including a monthly breakdown of activities and general advice about working productively with school staff, which are equally useful for planning a counter-recruitment campaign. In addition, it provides an inside look at how recruiters are taught to give the appearance of caring about the best interest of the students and the school, while systematically "penetrating their school market...to obtain the maximum number of quality enlistments."